Stickerating Flashback: Did You Collect Stickers as a Kid?
Mar.15

Rainbows, teddy bears, unicorns, hearts and roses made up the core of every girl's sticker collection
My brother and I collected baseball cards when we were kids and our little sister collected stickers. She probably wondered why we hoarded dozens of the same player — we were under the delusion that they would be paying for our college tuition — and we wondered how many rainbows and unicorns were too many. I mean, heck, don’t they all look the same after a while?
Recently, my sister-in-law Kari brought all those memories flushing back when she pulled out her childhood sticker collection from the 1980s. Kari took her collecting very seriously as you can see from this official document verifying her status as a “True Sticker Lover.”
This 1983 treasure trove was sealed for posterity in one of those horrific self-stick photo albums that congeals and yellows almost instantly. Apologies for not removing the plastic sheets to improve the clarity of these scans, but I was scared of permanently damaging her collection by peeling up the pages.
The irony, of course, is deep. Why would one ever want to stick the back of the sticker to a sticky surface when one could just use the sticker itself? I suppose that would leave you with the versatility to later use the sticker when and wherever you wanted it, but this collection clearly was for display purposes only.
As a sharp contrast, I would immediately stick stickers to lunchboxes, lockers, pencil cases, doors, walls, windows, my bike and virtually any hard surface begging for decoration. I had a particular preference for Wacky Packages stickers, which came in packs with bubble gum. “Wacky Packs,” as we called them, were spoofs of consumer products. The whole notion of using “CRUST” toothpaste was a hilarious concept in my youth.
I am sure my parents and my school would have loved for there to be WallCandy removable wall stickers back when I was a kid. It would have saved them immeasurable aggravation from the chore of removing stubborn adhesives from nearly everything I touched.
Stickerating your child’s bedroom is the ultimate nostalgia trip for anyone who collected stickers or Wacky Packages back in the day. The influential parenting site Cool Mom Picks hints that decorating with WallCandy might also even help your baby get into Harvard. The logic isn’t actually that far fetched! You can read about the research behind our Smarts wall decals by clicking here.
But back to the nostalgia factor. WallCandy’s CEO Allison Krongard was addicted to stickers as a girl (surprised?) and calls her collection her “greatest treasure.”
It has yet to be rediscovered, though. Allison suspects her mother may have thrown her albums out — but holds no grudge.
“First and second grade were hot for sticker trading and going to the store to buy more was the best treat,” she says. “I remember bringing my sticker book to my friend Emily’s house for play dates. She had the best stickers because she had a cool older sister, Sarah, who bought stickers with her babysitting money.”
Allison remembers being a huge fan of puffy stickers with googly eyes and was also enamored with Hello Kitty.
Hey, who isn’t?
For now, Allison and other grown-ups yet to be reunited with their childhood sticker collections will have to vicariously live through Kari’s.
You can never get enough cute teddies:
And no doubt, every little girl fantasized about President Ronald Reagan, in both his Oval Office and Cowboy incarnations:

How about an overdose of syrupy sweetness: Unicorns, Rainbows, Balloons, Teddies, Pandas, Hearts & Kittens all rolled into one? — YOU BETCHA!
This last glimpse of Kari’s collection illustrates three historical facts about the 1980s:
1. Children’s author Sandra Boynton (I love “Pajama Time!” and “Moo, Baa, La La La!”) apparently had a chocolate fixation with her hippos.
2. The hostile backlash against Izod alligator golf shirts apparently had lasting power.
3. Pre-rollerblade roller skates weren’t just a 1970s thing.
How about you? Did you every collect stickers as a kid? Do you know where your album is now? Did you also have a childhood crush on Ronald Reagan? Please share your sticker memories with us in the comments below!










I loved Lisa Frank and Garbage Pail Kids stickers. There was only one convenience store in my home town that sold the latter (and it has since closed, of course). If I was lucky enough to get a pack on a Saturday or after school, I’d lay them all out on our carpet and stare gleefully for an hour or so. What joy.
Mrs. Grossmans, Lisa Frank, Sandylion…it takes me back! Fuzzies, Oilies, and smellies and maybe I was behind the times because my sticker collection started in 1990!